How to Use Personalized Dental Products to Promote your Practice?
Nowadays, the circumstances dictate that businesses focus most of their marketing efforts online to become more visible and gain more prospective customers. However, word-of-mouth marketing is alive and kicking as well, not to mention it can be a quite powerful tool for promoting your dental facility. But to inspire others to spread the good word about your practice, you should consider using personalized dental products.
This often understands giving away various customized dental goodies such as personalized toothbrushes for dental offices or custom-made dental floss to your patients. And even though it’s not rocket science, there are still a few things to take into account should you decide to include it in your marketing mix and tap into its full potential. That’s why we want to discuss it below.
What are Personalized Dental Products?
These items can be anything from bottled water to dental floss featuring the name of your practice, your physical address, telephone number, and e-mail address, and are usually part of giveaway packs or goodie bags patients receive upon completed dental appointment.
What’s the purpose of personalized dental products?
Unfortunately, sometimes even the best experience at the dentist doesn’t guarantee a patient will come back for another visit and this is where personalized dental products enter the scene. Their primary purpose is to refresh your patient’s memory so that they can easily recall the pleasant experience they had at your dental office. Another goal is to add value to their lives, spark loyalty and ensure the patient becomes a regular. Last but not least, if you manage to create an overall amazing experience for them both with exceptional service and valuable giveaway packs, they will recommend your practice to their friends and family.
Exposure and Recognition
If you send your patients home with expendable items, such as personalized toothbrushes, floss, or toothpaste, they will use them for some time, meaning your brand info will get a necessary exposure through repetitive use of the products they received from you. This, in return, generates recognition, and people have a better chance at memorizing your brand.
Personalized dental products can enhance your branding efforts
Recognition is important because patients will in time begin to associate your office with personalized dental items they received from you. This will have a significant impact on your overall branding strategy and help you stand out from other similar dental practices.
Designing Care Packs to Suit Your Patients
Taking the time to think about the demographics that you want to attract, as well as the profile of your existing patients is paramount. Before you finally decide on giveaway items and their respective quantities, take into consideration the following:
- Your patients’ age – if you’re a pediatric dentist, you will probably opt for age-appropriate toothbrush sizes that come in a variety of colors to befit the youngest patients. Kids also like animals, cartoons, and stickers so this also gives you some hints on how to come up with dental hygiene bundles the little ones will appreciate and love.
- Their occupation – if the majority of your patients work in a corporate environment, you can refrain from sending them home with intimate dental products such as toothbrushes or dental floss and choose something their coworkers will see as well, like a pack of gums or bottled water. That way, you could scale your business by attracting new patients.
- Their specific needs – for instance, if you have an orthodontic patient, give them a personalized kit containing an orthodontic floss, and if they’re a periodontal patient, opt for interdental toothbrushes instead. Remember, it’s not just about the item they receive, it’s about the experience you create in general!
The Return on Investment
Adding personalized dental kits or individual products to your promotion means that you will have to determine a budget you’re feeling most comfortable spending on those items. You will probably get good value for your money, and this could easily be measured by tracking both returning and new patients. Don’t get carried away, however, and always order small batches of personalized dental items first, to be able to make necessary tests and see which products appeal to your patients most. This allows you to avoid unnecessary costs and get the best possible return on your investment.
Personalized dental products act as a remarkable marketing tool that is bound to produce tangible results for your dental office. You should include them in your everyday practice to make sure you retain as many patients as you can and even attract new ones along the way. You should be careful when devising your dental kits and bundles so that they represent your specialties in the best possible way and add value to your patient’s everyday lives.
What’s your current promotion strategy? Have you tried using personalized dental products as a part of your marketing campaign? Has it yielded desired results yet? Let’s talk about it below!