The Great Dental Debate: Fluoride

Every dental professional has an opinion on fluoride and most seem to be on the pro fluoride team. Recently, some dental professionals seem to be switching sides. As a parent, how do we know which side we should be on? Of course, we want to protect our children’s teeth, but could we also be harming […]

Personalization and your practice brand

Building a distinctive brand and maintaining your market presence are vital elements helping you to attract new patients. If you are reading this article, you already know that you need creative ideas to differentiate yourself and your practice.  If your message is “outside the box” of traditional advertising you are much more likely to find […]

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Children’s Dental Health Month – How To

  Make your class presentations memorable during National Children's Dental Health Month and your educational efforts will pay dividends for your practice all year long. From our broad interactions with offices who speak to classrooms across the country each year we have distilled common elements widley observed in successful CDHM dental office strategies.  The goal of […]

Children's Dental Health Month

4 Surefire Ways to Increase Your Word of Mouth Marketing

A staggering 92% of people trust recommendations from friends and family more than any other form of advertising. Jonah Berger, a marketing expert and Wharton School professor claims that word of mouth marketing is 10 times more effective than traditional advertising.  Specifically in the dental industry, 81% of those surveyed said they would look to […]

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Using Tablet PC’s to Increase Patient Interaction

While Kate Jones sat in the orthodontist’s waiting room, she checked her email, Twitter feed, and Facebook on her smart phone. Her daughter, meanwhile, played a video game on her mom’s tablet PC. Looking around, most patients and parents had electronic devices in their hands; all of them immersed in whatever activity they were engaging […]

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Prepare Your Practice for National Children’s Dental Health Month

February is National Children’s Dental Health Month (NCDHM), which means it’s the perfect time to reach out to your current and potential pediatric patients, as well as your community, by engaging them through programs, contests, and events specially designed for kids. The goal of NCDHM is to spread information about the importance of oral health […]

NCDHM, bottle tooth decay

Using Facebook to Market Your Practice

With over 1.3 billion monthly active users, there’s a good chance that most of your patients are on Facebook.  Since you only see most of them twice a year, Facebook is the perfect outlet for connecting with your patients on a daily basis. While it may seem easy to get online and post daily, you […]


Why Social Media is Essential for the Growth of Your Practice

Social media channels, such as Facebook, Twitter and blogs, are as commonly used today as television, radio and even the telephone. It is through these channels that your patients communicate with one another, with you, and with your community. Phone book advertisements are becoming extinct and have little or no impact on whether a potential […]

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3 Ways to Market Your Practice on Social Media

Almost 70% of Americans use social media on a daily basis, and 22% of Americans check their social media profiles five or more times a day.  More importantly, 53% of Americans who follow companies on social media are more loyal to those companies. Since dentist practices don’t see their patients but a few times each […]